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Buying a lead list: The pros, the cons, and the things that might land you in...
Okay, jail’s a stretch, but buying lead lists is still risky business. However, 68% of businesses are struggling with lead generation, so it makes sense that purchasing lists is still a common B2B...
View ArticleHow to maintain your voice as a salesperson
You’re days away from the end of the sales quarter, and you’ve been hustling to reach your quota all month. You’ve got a long list of calls to keep making. Tons of clients to connect with. And major...
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The 14 best business card scanners for sales contacts in 2019
When you’re spending hundreds of dollars to attend a networking event—or thousands of dollars to exhibit at one—the information on the business cards you collect is often your biggest tangible...
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The 7 best CRMs for non-profits
Whether you have only a handful of donors or a database overflowing with them, each and every one is essential to the success of your non-profit. But nurturing new donors to be long-term supporters of...
View ArticleHow to sell like an improv comic: A Q&A with Second City Works’ Steve Kakos
Founded in 1959, The Second City improvisational comedy theater in Chicago has produced some of the greatest comedic acts of all time. Such beloved performers as Bill Murray, Steve Carell, Stephen...
View ArticleFor Nutshell customers only: Get 20% off Paymo, your new favorite project...
Quick question: Which software tool does your company use for project management and planning? What about time management? Or resource scheduling and invoicing?If your answer is “a bunch of different...
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Salesforce contracts, explained: 7 things you didn’t know were in your...
It always pays to read the fine print—especially when it comes to Salesforce contracts. While Salesforce remains the most well-known name in CRM software, their billing practices, one-sided contracts,...
View ArticleHow to treat every week like it’s National Customer Service Week
“National Customer Service Week.” It sounds like a made-up holiday that megacorps use to keep their frontline customer service representatives happy. In reality, National Customer Service Week has...
View ArticleNutshell + Intercom: Log and report on your web chats with our latest...
A well-designed chatbot helps you start conversations with website visitors when you’re online, or capture their info for later outreach when you’re not. This is a gigantic advantage for an inbound...
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“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of...
The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. Buyers will always place more trust in a salesperson who treats them like a human being, not...
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Expert advice: How to build a strong relationship between your AEs and SDRs
Whether you’re a sales manager, an account executive, or a sales development representative, you play an integral role in making sure that the AEs and SDRs on your team work well together. Here’s why...
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Market segmentation: the complete guide
Selling your product to the wrong market segment can often feel like barking up the wrong tree, or more specifically, barking up tens of thousands of wrong trees. Since the invention of funnel...
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The 15 best sales prospecting tools that integrate with your CRM
For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM, you’re...
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Pipedrive alternatives: 7 CRMs to consider for high-powered sales teams
There might be other CRMs that fit your needs more closely—and won’t charge you $50/month just for reports. Pipedrive CRM is a popular and well-rounded CRM used by over 90,000 companies in 179...
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Five things you didn’t know you could do with Constant Contact
When it comes to digital marketing, a customer’s email address is a golden ticket to capturing their attention. A well-tuned email marketing campaign is one of the best ways to keep customers coming...
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The 14 must-attend sales conferences of 2020
There’s something special about attending a sales conference. Maybe it’s the electricity in the air as a highly anticipated keynote speaker fires up the crowd. Perhaps it’s the rush of meeting new and...
View ArticleHow to create sales enablement content that does the selling for you
The internet is bursting with sales content. Every company seems hellbent on producing more of it, the faster the better. But if you’re like most people, you probably consider content creation to be...
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The Complete Guide to SaaS Sales
By Cody Slingerland and Ben Goldstein Selling something that your customers will never hold in their hands requires a very specific approach and a whole lot of practice. Software-as-a-service (SaaS)...
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Top five, baby! Nutshell earns highest-ever ranking on Capterra’s Top 20 CRM...
Leading software review platform Capterra recently published its Top 20 CRM Software report for 2019, and we’re thrilled to announce that Nutshell has placed at #5! According to Capterra, Nutshell...
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All the things marketers can (and should) be doing with a CRM
Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople....
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